In order to emphasise its position in wind power, Vestas sharpened its profile in 2010. This emphasis is expressed by “Wind. It means the world to us.”, which conveys to the world that wind means everything to Vestas because Vestas deals exclusively with wind power, thereby ensuring clean energy for its customers. Vestas believes that wind power is the best supplement to oil, gas and other conventional energy sources currently employed.
To retain its leadership position, Vestas must be the best, and being the best means maintaining world class safety standards at all Vestas’ locations, having the most satisfied customers, the best performing wind power plants and the most environment-friendly production. In other words: Safety & Citizenship, Business Case Certainty, Partnership and the lowest Cost of Energy. Being the market-leader within wind power and the leading green energy brand, Vestas aims to create the world’s strongest energy brand.
Wind power is gaining ground because it is cost competitive, predictable, independent, fast and clean. Being the industry’s leading player and a pure-play spokesperson, Vestas aims to ensure that wind power remains at the top of the global energy agenda. This is among other things achieved through dialogue with politicians, public servants, interest groups and NGOs the world over and through advice and information to the public about the potential of wind power, both in individual markets and worldwide.